CHRISTIAN LOUBOUTIN
THE NIGHT BEFORE CHRISTMAS
Once & Future collaborated with Christian Louboutin on their upcoming Christmas campaign, designing and creating visual content for cross-platform delivery. We brought to life the story of the campaign creating a show-stopping 1 minute film. We also created a variety motion content and bespoke animations for use across social media, as well as other content for use in point-of-sale in-store displays, window displays, bespoke email rollouts and online promotions. With Louboutin we embarked on an enchanting creative journey. A cornerstone of the campaign was to developing bespoke characters who's personalities reflected products they adore. We came up with many ideas and scenarios where the characters could interact, creating enchanting moments with the products, that came together to bring the magic of a 'Louboutin Christmas' to life.
The night before christmas an enchanting spell is cast, bringing the Louboutin inspired decoration to life so they can deliver a magical Louboutin Christmas.
MAKING OF & OVERVIEW FILM OF THE CAMPAIGN
CREATIVE DEVELOPMENT
CHARACTER IDEAS
Character Design
Each character is inspired and made up of Louboutin iconic designs inspired from the product range.
3D DEVELOPMENT
Special Hi-Resolution Imagery for cross campaign use
SOCIAL MEDIA
ABOVE: Animations created in multiple formats for use across Instagram, FB, WeeBo