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CHRISTIAN LOUBOUTIN

THE NIGHT BEFORE CHRISTMAS

 

Once & Future collaborated with Christian Louboutin on their upcoming Christmas campaign, designing and creating visual content for cross-platform delivery.   We brought to life the story of the campaign creating a show-stopping 1 minute film. We also created a variety motion content and bespoke animations for use across social media, as well as other content for use in point-of-sale in-store displays, window displays, bespoke email rollouts and online promotions.  With Louboutin we embarked on an enchanting creative journey. A cornerstone of the campaign was to developing bespoke characters who's personalities reflected products they adore.  We came up with many ideas and scenarios where the characters could interact, creating enchanting moments with the products, that came together to bring the magic of a 'Louboutin Christmas' to life.

 
 

ABOVE: The Night Before Christmas 60 Sec. commercial campaign film.

 

The night before christmas an enchanting spell is cast, bringing the Louboutin inspired decoration to life so they can deliver a magical Louboutin Christmas.

 

 SOCIAL MEDIA

 

ABOVE: Animations created in multiple formats for use across Instagram, FB, WeeBo

MAKING OF & OVERVIEW FILM OF THE CAMPAIGN

CREATIVE DEVELOPMENT


 

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CHARACTER IDEAS

 
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Character Design

Each character is inspired and made up of Louboutin iconic designs inspired from the product range.

 

3D DEVELOPMENT

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Special Hi-Resolution Imagery for cross campaign use

 
 
 

ANIMATED E-VITE CAMPAIGN BRANDING