"We will travel the World through my mind and experience seven unique fragrances where I have bottled my dreams, fantasies and imagination." - Christian Louboutin 

We were thrilled to collaborate with legendary Fashion icon Christian Louboutin on the launch of their very special new Beaute Fragrance collection launch campaign.  Ahead of releasing the first in a brand new line of luxury fragrances, PUIG approached Once & Future to help bring the campaign to life. We worked closely providing creative direction and supplied creative assets for a global campaign that included promotional brand films, stills, OOH, POS and social media content.

“These seven fragrances are based on quasi-imaginary lands, like dream worlds, though you can perceive the essence of cultures that have left an imprint on my mind. The fragrances incorporate those visual and olfactive memories from all the people I’ve met, all those stories they’ve told me, the scents I discovered while visiting extraordinary gardens. The real and the imaginary — it’s all very dear to me.”
- Christian Louboutin

We produced a comprehensive set of creative deliverables designed and versioned for all the media platforms Louboutin’s brand is engaged. The campaign consisted of seven films promoting each fragrance and one longer format film designed to promote the full collection. See the individual fragrance films below:

Alongside the films we delivered a set of high resolution still deliverables in a variety of formats, to be used across the media campaign.